Q. Hi Ade, it’s a great pleasure to host you here at I’ve been following your podcast for some time, as well as your personal production works and the progress of your label, Ifonika Recordings. I’m sure things are extremely busy for you… how did it all start? And where does your inspiration come from?
A. Hey Scorpio Jin, thanks for having me! I’m glad you’re enjoying the tunes and the podcast :) My interest in electronic dance music started in my teens, and I began DJ-ing in 2008. In 2009 I began studying a Diploma in Audio Engineering at SAE Institute here in Auckland, New Zealand which kick-started my interest in production. I spent a year or two mucking around on Logic while I was studying before a chance meeting with a very talented producer here, Koil Statik. I then spent most of 2012 working with and learning from Koil, which resulted in the production and signing of my first few tracks with Sorcery Records. During all this, I was in regular contact with Roddy Reynaert as I was a fan of his music. We struck a friendship and when I was in Europe for two months last year I visited Roddy in France, it was during this visit that we officially established Ifonika Recordings.
Some of my musical inspiration comes from the few artists I love, Eric Prydz is a huge influence and has been for years, the same with Armin van Buuren, but I do find a lot of inspiration across many musical genres. I grew up listening to and loving artists such as R.E.M., Van Morrison, Michael Jackson and The Commitments. One of my current favourite artists are Digital Daggers, an alternative pop/electronic band from LA. I also find a lot of inspiration from up and coming artists, the motivation some of these artists possess is unwavering.
Q. In addition to your online podcast, Ambience Radio, you have many live performance bookings as well. I'm sure you are asked this on occasion, but how does it feel to be one of the few female artists backstage at events? Have you experienced any uncommon struggles because you are a female DJ?
A. It’s true that it is sadly rare to see female artists and DJs involved the electronic dance music nowadays, though with the likes of NERVO, Aruna, Maya Jane Coles, Annie Mac, Miss Nine, Nicole Moudaber and so many more I feel like things are definitely picking up in that regard.
Even though I’ve been one of the only female progressive house/trance DJs here in Auckland for the past few years, I’ve personally never felt or seen myself as any different from other DJs or artists.
If anything, I think some may see it as an advantage as it does allow you to naturally stand out by being different in that you are the minority, but to be honest I find it very rarely discussed. I guess what I’m trying to say is that even though this industry is very clearly male dominated, I feel 100% equal to my peers in our progressive/trance community here in NZ, and to date feel the same about any of my involvement in the industry outside of NZ.
Q. Not too long ago you hit number 7 on the Beatport Trance Top 100 with your single "Allegro" which you described to me as your proudest moment in music. Do you see yourself achieving similar heights again in the future?
A. That was a crazy time and passed any expectation I had of my productions last year. I would certainly love to repeat that success if not surpass it (which would be amazing). I’ve been rather quiet in 2013 with my productions which wasn’t the original plan, but I’m back to work now on a few new things so I’m hoping to pick up the pace again for the rest of this year and throughout 2014.
Q. You’re currently the Label Manager at Ifonika Recordings working closely with recording artist and fellow label manager Roddy Reynaert. Before I ask anything else, what's behind the name “Ifonika”?
A. The name Ifonika was created by Roddy, and he was using the name in his productions before the label was established. It has links to old historical intelligent civilizations, and the design of the logo bears resemblance to Angkor Wat. I’m sure there’s a bit more behind it personally for Roddy as well :)
Q. In 2013 the Label has gotten major support from the likes of AVB, Above & Beyond, Paul Van Dyk and many others. How do you feel about the overall performance of Ifonika?
A. Gaining support from some of the worlds best such as Armin van Buuren, Gareth Emery, Above & Beyond, Jaytech, Paul van Dyk is really just incredible. I can definitely speak for the whole team and say we are so grateful for how well received the label and our music has been received this year.
We started this project with the idea of creating something unique with Ifonika, and we couldn’t be sure how everything would pan out; we really couldn’t have asked for a better beginning. We all work really hard to make sure we’re doing the best work we can at the label, both the artists and the label team, so it’s very pleasing and encouraging to receive such amazing support for what we do.