Despite his young age, the work of photographer Elmar Dam (1976) now covers a broad field and he rejoices in assignments of artistic and fashion magazines and advertising agencies where his work is regularly exhibited and published.
The free work of Elmar Dam reflects the rich imagination of the artist that lies within the photographer. The ideas for the pictures of Elmar occur more than once in dreams or come from inspiration from everyday events. As a great example, Elmar sees the work and ideas of Gaudi. The shapes, the imagination, the greatness and madness; it pops off of there! In this aspect of visual storytelling lies the challenge for Elmar, telling the story of one frame. The detail of images creates a shoot that Elmar needs much preparation and it often occurs in the night hours. Expression of reality is subordinate to the surrealism he chooses.
Elmar challenges the viewer to form his own thoughts on each frame from what he deludes. He lifts the veil just slightly and allows the viewer to catch a glimpse of his surreal staged world and thereby to form his own idea. What preceded the moment and what future can know it? This so-called open end in the storyline of Elmar Dam creates an image that the viewer triggers.